Sydney based developer Romeciti is focusing on community benefits for its residents that include music scholarships and adding assets such as a winery and nurseries for lifestyle options in order to enhance the appeal of its apartments.
It’s a tough market out there for apartments, especially when it comes to off the plan sales. In order to attract customers, some developers are offering luxury incentives such as marble kitchens, Miele appliances and timber flooring.
However, Romeciti claims it’s been able to remain highly active in the market and has kept up its strong customer loyalty despite the tough environment.
The secret, a spokeswoman said, is that, in line with a focus on sustainability, it has concentrated on adding social and community benefits for customers, well before the real estate market started to cool down
Green Life Community Circle
Part of its offering is its “Green Life Community Circle”, which the company describes as a “community with benefits” and is designed to be its key “point of difference” in a crowded market.
This includes music scholarships for students from the community, valued at up to $100,000 in total for the first stage, that it will offer in partnership with The ONE Smart Piano School.
The developer recently presented three students with a scholarship of $1000 each during the school’s recent “You Are My Sunshine” concert and will make the balance of the scholarship available for its resident community.
The music scholarship is only the first stage of Romeciti’s strategy in supporting the community, to be followed by continuous awards plans for painting, dancing and other artistic pursuits, the company’s spokeswoman said.