Throughout the pandemic, sustainability edge-pushers, The New Joneses have wasted no time continuing their good work.
The team’s new digi-series, which was ambitiously crafted throughout COVID-19 and is set to launch next month, features a swag of famous Australians in-the-know about low-impact living.
Featuring a legendary actor, AFL player, culinary expert and more, the series takes viewers on a journey from Brunswick to Broken Hill and beyond, finding out how these high profile Aussies make a difference and give practical tips on how others can too.
The videos are not your typical “community garden” brand of sustainability. They’re fresh, slightly rude and as funny as they are informative.
Building a better planet requires everyone to be on board and the New Joneses are experts at thinking outside the box to reach new audiences.
Videos will be appearing online from May 18.
America’s beef needs more Aussie sausage rolls
This week Aussie-based company, The Why Meat Co launched a new line of what they’re calling the world’s first plant-based and gluten free sausage roll.
The vegan sausage rolls are made with pea protein harvest from yellow and green split peas. This differs from most other meat-alternative products which are based on soy.
As those keeping abreast of US politics would know, this week the consumption of beef and farmed meat in general was a hot topic and got many talking about the future of the industry.
Some media outlets jumped on claims that President Joe Biden wanted to forcibly reduce America’s beef intake. Naturally this sent the politically divided nation into a spin with some keyboard warriors and right wing politicians chomping down on burgers in defiance.
Emily Atkin from Heated called it an “effective strategy” for styming climate action.
“A perceived threat to the availability of cow flesh has a good chance of causing a frenzy,” she said.
Others took the opportunity to ask if reducing beef consumption for the betterment of the planet wouldn’t be a half bad idea.
By all accounts, demand for vegan and vegetarian products is on the rise in Australia, as more people shun modern agriculture for a range of health, moral and sustainability reasons.
According to a 2020 report by Food Frontier, supermarket sales of plant-based meat surged 46 per cent in the previous financial year.
Food Frontier is an alternative protein think tank focussed on the Asia Pacific region, offering yearly industry updates, an alternative protein directory, scientific studies and more, to help businesses and policymakers understand this burgeoning industry.
Joe Biden may not be coming for your burgers, but Food Frontier is.
R744.com launches new CO2 refrigeration marketplace
CO2 products website, R744.com has launched a broader online marketplace for buyers to purchase products and keep abreast of developments in the industry.
Natural refrigerants such as CO2 (which as a refrigerant is called R744) have become increasingly popular in recent years due to the environmental impact of traditional synthetic refrigerants.
R744.com founder Marc Chasserot said he believes CO2 will become a dominant refrigerant in the decade ahead.
“We have identified a clear need in the market for credible, trusted and independent information around CO2 technology and applications. Especially as more and more players across applications and geographies become engaged in this market sector,” Mr Chasserot said.
As well as access to relevant products, R744.com will aim to provide the latest news and information on those products.