For more than a decade Republic of Everyone has been using some of the most powerful forces on the planet to save the planet: communications and marketing. Many of their campaigns are inspirational and transformational.
Think Mirvac’s This Changes Everything Campaign that rocked the big property landlords and pretty much gave them a giant kick to ramp up their own zero carbon targets so that now all the majors are proclaiming loud and ambitious carbon targets.
Think Garage Sale Trail, a highly organised and fun swap program that’s gone viral through Sydney and later across the country.
And then there’s the 202020 Vision, one of Australia’s biggest collaborations with over 400 organisations working together to create greener urban areas.
So are we done with thinking small?
The Republic of Everyone would certainly recommend it.