Rajiv Midha, recognised there was an opportunity to develop a cost neutral and scalable pathway that would extend the life of furniture after an office defit and so started up Green Furniture Hub or GFH based on his solutions.
GFH is an online marketplace for leftover office furniture, but instead of charging for each item of furniture or equipment customers pay a flat fee to access a bulk quantity of goods.
The charges are reasonable too: $250 for 15 cubic metres or a three tonne truckload, and customers can then fill up their carts with whatever items they want from the listed furniture.
GFH chief executive Justin Hatchett believes this type of low cost, scalable business model is where the circular economy is evolving to.
“For this to work, and to tackle the environmental problem at the same time, we needed economic incentives to engage with the business on both sides of the marketplace,” he says. “This is why we needed to have a low cost model to move volume.
“It’s rethinking the market dynamics and giving a sustainable mission-led organisation the chance to make a difference, add value, and make money along the way.”