In this era of a fast-closing window of opportunity to limit the worst excesses of future climate heating, net zero greenwashing by companies is blossoming. Here’s to spot and avoid it. Let’s try and stick to the science. It’s all we’ve got.  So the first question to ask is how much carbon dioxide-equivalent gases can…

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads which appeal to eco-conscious consumers have the potential to dramatically affect public perceptions of how brands are addressing climate change.